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Business

shopping

A great location, progressive development, an educated workforce and a stable, diverse economic base continues to attract new business ventures into El Cerrito. Notably, the retail sector of the city is on the rise. Shopping locally is beneficial to any top-tier community, and El Cerrito is no exception. The community’s main retail areas can be found near the Del Norte and Plaza BART Stations, as well as along San Pablo Avenue—El Cerrito’s “Main Street.” The plaza has been expanded and revamped, and has incorporated many new businesses. The pedestrian-friendly site is also home to the Farmers’ Market, where shoppers can browse through fresh fruits, vegetables, baked goods and handmade items. The city’s active Redevelopment Agency is in the midst of upgrading the Fairmount and San Pablo Avenues in order to open space for further commercial development.

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