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Demographic Profile

With more than 268 days of sunshine each year, locals and visitors enjoy a variety of outdoor and indoor activities, such as the Boathouse Paddle Boats at Fairmount Park lakes located near downtown Riverside.

Population
Population (2008) — 296,842*
Households — 96,007**
Families — 67,402**
Average Household Size — 3.06**
Median Age — 30.2**

Income
Average Household Income — $69,611**

Higher Education
Student Population (est.) — 50,000
Institutions of Higher Learning****
University of California, Riverside; California Baptist University; La Sierra University; and Riverside Community College District

New/Existing Home Sales
Median Home Price (Jan. 2009) — $201,250*****
(resale single-family residences, condos and new homes)

Retail Sales
Taxable Sales (2007) — $4.8 billion***
Taxable Sales Growth (2003-2007) — 126%***
Taxable Sales (per capita, 2007) — $16,122***

Employment
City of Riverside
Total Jobs (Q2 2008) — 160,866****
Total Workforce (Q2 2008) — 162,600****

Transportation Corridors & Facilities
I-215, 91 (Riverside), and 60 freeways
Riverside Municipal Airport
BNSF and UPSP railroads
UPS (Ontario International Airport)
Federal Express Ground (Rialto)
Ontario International Airport, Southern California’s second-largest air cargo and second-busiest air passenger facility

Climate
Winter - Average High — 66 degrees Fahrenheit
Summer - Average High — 94 degrees Fahrenheit

Sources:
* California Department of Finance
** ESRI 2008
*** California Board of Equalization
**** State of California Employment Development Dept.
***** Dataquick

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