In early 2009, the city asked the community for input regarding their perceptions of Rosemead. A postcard that was translated into Spanish, Chinese and Vietnamese was mailed to all Rosemead residents and businesses, as well as many people who work in Rosemead and live in the surrounding communities. The survey asked questions about what the community members enjoyed most about the city and what they felt needed improvement. Results from the survey provided the City Council with the foundation for Rosemead’s statement of Community Values, also referred to as a “Brand Platform,” which led to the city’s Strategic Plan.
The Strategic Plan focuses on enhancing Rosemead’s appeal as a new kind of small town in the heart of an urban environment by honoring tradition, uniting in diversity and evolving for the future. Some of the city’s plans to implement these goals include: improving public areas, enhance public safety and the overall community environment and opportunities for residents through programs, services, education and recreation, and ensure the city’s financial stability in order to continually meet these goals and provide basic services to the community.