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The Formula for the Perfect Event

wedding photo

The ideal formula for a successful event includes the proper preparation, location and atmosphere. Seasoned professionals know how to accomplish the task of creating such an occasion. Luckily, many of these experts exist in Northbrook.

Selecting an appropriate location is an essential part of the process. The Renaissance Chicago North Shore Hotel, Hilton Chicago Northbrook, and Sheraton Chicago Northbrook are just a few of the options available in the area. Playing host to corporate meetings, weddings, bar and bat mitzvahs, reunions, church groups, annual conventions and tradeshows, banquets, rehearsal dinners, and Sunday brunches, these hotels are well versed in a variety of different types of affairs.

How do these venues accomplish such impressive results for clients? “Our staff plays a huge role. The entire team works together and does their part to make the events a success,” said Ed Buckley, General Manager of the Renaissance Chicago North Shore Hotel.

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Michele Lee, Director of Sales and Marketing of the Hilton Chicago Northbrook, agreed and added, “We realize that communication to all departments is the key to ensure a successful event.”

Not only do these instrumental individuals provide certain preparation services, their inventiveness, vision, and expertise are vital and beneficial to the outcome of the day. Geri Patterson, Director of Sales of Sheraton Chicago Northbrook, explained, “We have done several corporate meetings with Kraft Foods and have designed menus around their product line. They [our clients] were so impressed that we had taken the time to be creative.” This type of attitude to exceed expectations truly sets a locale apart from others.

Lee shared a recent experience at the Hilton. “We had a corporate group that needed to do a team building event...and we did a hands-on cooking event. It completely taught the group how to work together well and yet implement creative ideas at the same time, which is exactly what the group was looking to accomplish. It also created a great feeling with our team of banquet and kitchen staff as they had an opportunity to shine as a great team with many talented individuals.”


No wedding, bar/bat mitzvah, or other social event would be complete without the musical prowess of a deejay. Marcellus Lawhorn, the founder and owner of Charizma Special Event Entertainment LLC, stated, “As an interactive deejay company we play a major part of any event. Our emcees, deejays, and dancers have the most fun creating fun.”

Anyone who has ever attended a wedding can remember if they enjoyed the dancing, the songs played, and the personality of the announcer. “Charizma...will command the attention of the room, organize and coordinate the evening, and deliver a fantastic performance night in and night out.”

With this kind of attitude, the entertainment portion of an event is sure to please, and guests will go away elated, having had a great time. Lawhorn stated, “Events are successful because of a clear objective of what you want to accomplish and planned execution, but most important the right people for the job.”

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A properly planned event will leave a lasting impression on guests. To serve as a reminder or token for the day, many hosts choose to give a gift to attendees to take home with them. For businesses in particular, it can be beneficial to provide some type of item with a company logo to participating employees. L. H. Klein & Associates creates promotional products for just this purpose. “We are involved in bar and bat mitzvah giveaways, clients who have meetings and want to provide a giveaway, salesmen...want to leave an item with their name on it,” said Les Klein, owner. “If anyone intends to throw a party or have a family outing, they may want to have t-shirts imprinted for that occasion.”

For business or pleasure, resources to plan an impactful event are plenty in Northbrook. These professionals know that pleasing and anticipating the needs of a client is key. “Our clients know they can ask us anything and we will do what we can to accommodate that request,” noted Patterson. “And each team member knows about every event and how important it is to the person holding it.”

Those in search of notable event planning resources are encouraged to utilize the Northbrook Chamber of Commerce’s extensive Web site, for a list of hotels and entertainment vendors.

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