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Business in Santa Fe

Business in Santa Fe

The Santa Fe area economy is centered around three major entities: its hospitality industry, government offices and the Los Alamos National Laboratory, which employs more than 9,000.

The Santa Fe City Council has an economic development strategy to help diversify the economy through a combination of retention and recruitment activities. Target areas are media, green industries, technology, knowledge-based business, and arts and culture.

Two new workforce development assets are the Health and Sciences Center and the Trades and Advanced Technology Center at Santa Fe Community College. A new Higher Learning Center is under construction.

The Chamber remains firmly committed to its goal of being the Voice of Business in Santa Fe and to collaborate with local and regional partners to grow the economy.


The mission of the Santa Fe Chamber of Commerce is

Formed in 1882 under the name The Santa Fe Board of Trade, and becoming the Santa Fe Chamber of Commerce in 1911, the Chamber represents nearly 1,000 businesses in the Santa Fe area. Through the energy of its board, volunteers and committees, the Chamber represents the interests of the business community, helps solve problems through shared resources and works to strengthen the local economy.

The Santa Fe Chamber is committed to four main areas of focus:

• Creating a strong local economy
• Promoting the community
• Representing business with government
• Providing networking and marketing opportunities

Chamber members can take advantage of the Chamber’s business advocacy efforts with government officials, networking events, Resource Center referrals, brochure displays, marketing opportunities, website and directory listings, business exposure, committee involvement, health and dental insurance, and mailing lists.

Did you know?
Consumers are 63 percent more likely to buy goods and services in the future from a company that they believe is a member of the local chamber. When consumers know that a business is a member of a local chamber, they are 44 percent more likely to think favorably about it and are 57 percent more likely to think positively of its reputation.

“Without the networking and help from the Chamber, New Earth Orchids could not have accomplished all that we have since we opened our doors in Santa Fe.”

“One of the highest returns of investment for Advance Tax Services is membership in the Santa Fe Chamber.”

Creating a Strong Local Economy, Promoting the Community and Representing the Interests of Business to Government

The Chamber serves as Santa Fe’s Voice of Business. It works on your behalf, doing the things you don’t have the time or resources to do by yourself.

• Lobbying — Candidates Forums | Issues Roundtables | Neighborhood Forums | Pre-Legislative Session Events

• Working behind the scenes with government officials and community representatives to create an environment that improves your ability to do business

• Partnering with other organizations on economic development and other community issues that affect the business climate and our workforce

• Organizing Roundtables to address your concerns

• Hosting Chamber events to enable you to meet and talk with your legislators

• Santa Fe Candidates Forum

• Statewide Legislative Reception

Connections and Networking
The Chamber creates opportunities for you to grow your network, connect with customers and suppliers, and make far more contacts than you could on your own. This means:

• Mentoring for new businesses
• Building relationships with new customers
• Building a business community
• Bringing people together through regularly-scheduled events — Business After Hours | Business Over Breakfast | Brown Bag Lunch | MIX

Volunteer Board and Committees
Education | Economic Development | Public Policy | Tourism | Ambassadors Leadership Santa Fe

Major Events
Business Expo and Job Fair | Red Carpet Business Awards Gala | Golf Tournament | Legislative Reception

Promote your business through the Chamber

• Referrals – The Chamber refers thousands of inquiries to member businesses

• The Chamber provides these valuable marketing tools: Website | Relocation Packages | Business Advocate | ENews | Sponsorships | Event Hosting | Mailing Lists | Resource Center | Membership Directory | Plaza Booth | Ribbon Cuttings | Radio Show – Business Matters

• The Resource Center fields 34,000 calls and consults with over 11,000 walk-in visitors a year

• The Chamber serves well over 40,000 visitors each season at the Plaza booth downtown

• Our website serves more than 20,000 visitors a month

• Advertise in relocation packets and on website banner ads

• Member only opportunity to advertise in monthly Business Advocate

• Sponsorship opportunities for events and programs

• ENews advertisement options

The Chamber helps members learn about important local issues that affect business and it helps you keep up to date on best practices in running your business.

• Articles in monthly Business Advocate
• Email updates on timely matters
• Speakers at luncheons and special events
• Educational workshops on business topics

Discounts for Chamber Members

Save Money
• Discounted or free admission to Chamber- sponsored events

• BlueCross BlueShield health insurance program in addition to Dental Source for qualifying businesses
(Anne Sperling 982-4302)

• Inexpensive rental of conference room at Chamber office

Discounts for Chamber Members

Sam’s Club – $10 gift card when you open a Sam’s Club account

Office Depot – Special Chamber Member Discount

Constant Contact – 20% off for 6 months when you pre-pay / 25% off for a year when you pre-pay / FREE support and personal coaching

Santa Fe New Mexican – 13-week business subscription (Mon. – Fri.)

Comcast – Members Only Price $75/month

Payroll Company – All new clients guaranteed a 10% deduction in their current payroll processing costs

Group Transportation Services (GTS) – Annual Savings of 10-35% for Chamber Members as well as a Free Savings Analysis.

For more details and contact information,
call the Chamber at 988-3279.



Chip Chippeaux
Century Bank

Carl Luff
White and Luff Financial, LLC

Scott Hutton
Hutton Broadcasting, LLC

Simon Brackley
Santa Fe Chamber of Commerce

Annette V. Hayden, CPA
Barraclough and Associates, P.C.

Lillian Montoya
CHRISTUS St. Vincent
Regional Medical Center

J.D. Bullington
Government Relations, LLC

Candice Lee Owens
The Owens Law Firm, P.C.


Nicholas Ballas
Cowgirl BBQ

Rick Berardinelli
Berardinelli Family Funeral Service

Holly Bradshaw-Eakes
The Holly Company

Joanne Bramanti
US Bank

Victoria Bruneni
Inn at Santa Fe

Jay Carpenter

Rebecca Carrier
Thornburg Investment Management

Fred Cisneros
Cisneros Design, Inc.

Jacquelyn (Jacki) Davidson

Julia Furry
Furry’s Buick GMC

Charles A. Goodman
Kokopelli Property Management

Gregory Heltman
Santa Fe Symphony Orchestra & Chorus

James Hernandez
Ortega National Parks

Sherry F. Hooper
The Food Depot

Colin Keegan
Sante Fe Spirits

Ellen Marshall
Marshall Rose & Associates

Silas Peterson
The Hire Firm

Ginny Sohn
Santa Fe New Mexican

Kurt Steinhaus
Los Alamos National Laboratory

Sayuri Yamada


Michael Mykris
SBDC - Santa Fe
Community College

Kim Shanahan
Santa Fe Area Home
Builders Assn.


President & CEO
Simon Brackley

Resource Center
Vicki Basta

Business Membership and Sales
Bridget Dixson

Michelle Roybal

Programs and International Travel
Valerie Alarid

Communications Specialist
Jamie Aranda

Information Specialist
Dori Dalton

Business and Membership Development
Kathy Jahner


Lobbying as the Voice of Business

LANL advocacy – regional cooperation in order to preserve $7 million+ in local GRT and thousands of local jobs including lobbying trips to DC

Past lobbying in support of SB9 – The Chamber’s visibility and carefully considered leadership gained us local respect from new allies

Successful lobbying support of PRC reform legislation

Successful lobbying for increased state tourism marketing funding

Growing the Local Economy

—City Business Ombudsman created after years of Chamber lobbying to improve customer service for businesses in the City

—CHOICES – all middle schools involved – hundreds of students learn about the power of good decision making

—Working with local merchants groups to support their collaboration to market and lobby themselves

Promoting the Community

Successful Fuego baseball advocacy – in spite of major opposition, the Chamber was a leader in bringing pro baseball and jobs to Santa Fe

Direct airline service to Los Angeles and Dallas on American Airlines, and direct airline service to Denver on United Airlines – continued lobbying in support of better area transportation

Rail Runner weekend service preserved

Successful lobbying in support of SF Community College’s Higher Education Center

Creating Networking Opportunities

MIX success – 300-400 attendees indicating a willingness by young professionals to gather and be heard. The Chamber is visible in this effort

4000+ attendees at almost 100 Chamber events – connecting businesses continues to be an important benefit of membership


• Successful Board-driven strategy to recruit 114 new members and make retention calls to existing members

• Non-Dues Revenue strong

• The new St. Michael’s Drive location has brought visibility, accessibility and opportunity for growth

• The President’s Circle reengaged past board members in the Chamber’s mission

• Improved visibility – Business Advocate, ENews, ads, social media, partnerships

• New member discounts

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