New London, Wisonsin


Get ready to have the time of your life! Whether you're young or young-at-heart. New London is a friendly, caring community that works for residents and businesses alike. Drive along our tree-lined streets and you will sense something special: pride. Our city has enjoyed decades of growth and prosperity, mirrored in the well-kept homes, thriving businesses and spirit of our people. Generations of hard-working people have shaped New London into a community—a role model for progressive small towns everywhere. New London is surrounded by a year-'round scenic paradise for boating, canoeing, rafting, tubing, hiking, biking, golfing, fishing, snowmobiling, and hunting. Within the city are 900 acres of parks, trails and recreation facilities. New London today offers the best of small town life and the variety of more populated areas.Visit our award-winning web page.

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Chamber of Commerce

Our Mission—to effectively coordinate activities and resources deemed beneficial to the economic and civil well-being of the membership and community it serves.

The New London Area Chamber of Commerce is an active agency designed to meet community needs. It is a voluntary organization of individuals and businesses who band together to advance the commercial, financial, industrial and civic interests of our area. Through our active committees, the Chamber provides networking and educational opportunities, acts as a communication center and goodwill ambassador, offers affinities to its members, is a voice in local government, organizes many community and Chamber events and much more. The business population of New London supports the need for a proactive Chamber for the betterment of the entire community.

Visitors Guides, Relocation Packets, Business Packets available. Visit our web site.

301 E. Beacon Avenue
New London, Wisconsin 54961
corner of Beacon and Division in Franklin Park
(920) 982-5822 FAX (920) 982-6344
Hours: Mon.–Fri. 9-4:30

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New London is situated in two counties, on the eastern boundary of Waupaca County and the western boundary of Outagamie County. The Wolf River runs through downtown New London where it is joined by the Embarrass River. You will find us at the intersection of major highways 54 and 45, offering residents,visitors and businesses easy access to the Fox Cities, Green Bay, Oshkosh and Waupaca. It is a city of beauty, a recreation center, home to over 7,000 residents, an ideal place to work, a fun place to play, and a city with a high quality of life backed by a sense of pride. Living on the edge of two rivers and two counties, New London has much to offer its residents. A growing number of families are calling New London home, thanks to: affordable housing, low property tax, reliable utilities and quality living!


New London offers what you're looking for in housing: New subdivisions near schools and parks, apartment complexes for moderate income households, waterfront condominiums, assisted living facilities, country homes, retirement living, and waterfront property. Our local real estate agents will make you feel at home. Check out the New London web site for more information.











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Shopping in New London is all about increased selection, hometown convenience, and friendly service. Our retail sector is responding aggressively to the demands of our diverse community. A recent retail market analysis indicated several areas of expansion opportunities for our current retailers as well as possibilities for new entrepreneurs. Visit our downtown area located on the Wolf River to shop in our specialty stores, dine in one of our many extraordinary restaurants and take in the historic architecture. For retail opportunity information in our area visit our website.

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Hatten Park—Largest city park (120 acres) located on the southwest side of New London. Stadium, baseball diamonds, football field, basketball, tennis courts, horseshoe pits, disk golf course, shelter houses, playground equipment and picnic area.

The Little Wolf River—Famous for its fast, clean water. Fish species include small- and large-mouth bass, rock bass, northern pike, and trout. Enjoy tubing and canoeing or spend some leisure time on the river.

Butterfly House
Mosquito Hill Nature Center
—Shaped by erosion and scoured by glaciers, Mosquito Hill is the highest point in the New London area. This 400-acre area is located 2 miles east of New London off County S at the end of Roger's Road. It has many hiking trails and two ponds. Open year round. The Butterfly House is open Wednesdays, Saturdays and Sundays in July and August only.

Mukwa Wildlife Area—1,500-acre marshland located just west of New London and one of the few remaining "wild" rivers in America. Famous for the annual migration of Walleye, white bass, catfish and spawning sturgeon.

Cactus Rock (Poppy's Rock)—This glacial formation supports a unique number of plant species alien to most of the Midwest, including the prickly pear cactus. Located 1- 1/2 miles south of New London on Bean City Road.

Franklin Park
—Site of the historical marker for the Wisconsin State Dog (the American Water Spaniel) and the Chamber of Commerce office.

Indoor Swimming Pool—This modern indoor facility is open all year and has a spacious exercise room plus a sauna and whirlpool.Children's outdoor wading pool is open in the summer. 815 W. Washington St.

Rawhide Boys Ranch—This 700 acre ranch provides a traditional home atmosphere for teenage boys referred by juvenile courts. Donated vehicles are repaired by the boys and sold at an annual auction. Tours available, public welcome.

Wolf River Trips and Campground—Camping, canoeing and tubing on the Little Wolf River, just 5 miles from New London on County Highway X. (920)982-2458

Tri-Rivers Nature Area—The Embarrass, Wolf and Shioc Rivers all run through this 25,000 acres of public wildlife. Open year round. Canoeing welcome.

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