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The Face of Commerce

The City of Mequon has a strong economic base, as indicated by the City’s labor force and personal income characteristics. The City ensures that an adequate number of sites for business retention, expansion and attraction are identified to maintain its strong economic base. Business Parks and Tax Increment Finance (TIF) Districts have been identified as the sites most suitable for new commercial and industrial development in the City. There are four business parks located in the City of Mequon, encompassing about 393 acres.

About 59.3 percent of the land, or 233 acres, has been developed or is committed to development. The City of Mequon has utilized TIF for business parks in the past, and as of 2008, a TIF Project Plan was approved for the City’s town center project, a pedestrian-oriented, mixed-use neighborhood located along Mequon and Cedarburg roads encompassed by the Milwaukee River to the east and Wauwatosa Road to the west.

The City has many positive attributes, or strengths, that attract target businesses, such as a strong educational system, good healthcare services, a good quality of life, location within the Milwaukee metropolitan area, proximity to Lake Michigan, the provision of development incentives, available commercial land and water resources.

The following list, developed by the Planning Commission, is a list of businesses and industries the City would like to attract, retain or expand. Economic development inventory data, demographic data, housing data and public input outlined in City and County public participation plans identify desirable businesses for attraction, retention and expansion in the community. Desired business and industries for the City include:

• Biotechnology, including the biomedical technology industry

• Healthcare, including home healthcare firms and facilities

• Information systems, including software development and data processing

• Communications media, including computer/web-based/electronic and print

• Construction industry

• Entrepreneurial companies and independent businesses led by visionaries that will attract venture capital to the City and produce new ideas in fields such as computer technologies and biotechnology

• Research and development firms

• Manufacturing, including advanced technology manufacturing and niche manufacturing such as the plastics and medical industries and manufacturing that requires high precision and low product volume

• Developers specializing in providing housing for seniors, including senior living arrangements

• Educational institutions

• Educational support services

• Necessity retail, such as grocery stores, in areas of the City that are currently underserved

• Financial services, including financial planning, banking, online support facilities and processing facilities

• Business incubators that provide shared services for small businesses looking for cost-efficient start-up facilities, which may grow into larger businesses and expand in Ozaukee County

• Small businesses and home-based businesses

• Niche agriculture, including organic farming; food production for local restaurants, micro-breweries and other niche marketing; and crop production for the bio-fuel industry

• Dairy farming and other types of agriculture existing in the City

• Additional restaurants, both locally owned and franchises

• Alternative fuel suppliers